Explore Core Digital Marketing Topics
As digital search continues to evolve, understanding how content ranks across both traditional search engines and AI-driven systems has never been more important.
This page brings together insights from my work on Michigan generative engine optimization tactics and my breakdown of SEO and AI concepts for ranking content in LLMs, helping you navigate the future of visibility, relevance, and high-performing online strategy. Whether you are optimizing for Google, AI assistants, or emerging generative engines, these resources will guide you toward creating content that stands out and truly connects with your audience.
Keyword Research
Learn about my keyword research skills, and how I applied them to a real business.
Onsite SEO
Master strategies to optimize your website’s structure and content for search engine visibility.
Offsite SEO
Discover effective techniques for building authority and improving rankings through external channels.
Paid Search – Google Ads
Understand how to identify and analyze keywords that drive targeted traffic to your website.
Display (Programmatic) Advertising – Google Ads
Master strategies to optimize your website’s structure and content for search engine visibility.